The new brand H&M Move launched in August 2022 with collections for women, men, and kids available in 2500 stores worldwide and on hm.com. H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support Movers of all abilities and skills to move comfortably and confidently. Hop, spin, dance, sprint and hang. H&M Move’s kids' sportswear range is designed to put the fun into movement.
In 2021, before the launch, I worked together with the H&M Move / H&M Sports team, developing prints and patterns for the new upcoming collection. Freelance project.
