H&M Home

H&M HOME is a design-driven global interior brand within H&M Group, offering contemporary decor and home accessories for every style and room. It was first launched online as a home-textile concept in 2009 and has since been extended in many markets through shop-in-shops and online.

Employed as a full-time print designer at H&M Home for more than five years, 2016-2020, I worked with several different concepts (living room, bath, bed, kitchen), responsible for being the prints and patterns visionary, The work included development of print collections being sold worldwide in H&M markets, identifying the customer’s recurrent patterns, developing, planning and producing pattern originals and colorways. Together with the team I designed placed prints and repeats in a wide range of styles for textile products and hard goods.

• Placed prints

• Patterns

• Prints for textile and hard goods